We’ve said it before and we’ll say it again, authenticity is key when it comes to engaging with your audience - especially in the gaming world where the audience is the most loyal in comparison to other audience sectors. 

There’s no denying that influencer marketing campaigns have been a long staple in marketing but one strategy that has emerged and acts as a staple is user generated content (UGC). UGC is authentic and powerful when it comes to elevating visibility, credibility and in turn, sales. 

So, what exactly is UGC and how can it be a crucial supplement to your influencer marketing?

WHAT IS UGC?

UGC is exactly what it says on the tin - whether it be an image, video or social media post, it’s content that is generated by users of the product/service rather than the brand itself. It’s basically the unfiltered voice of people, advocating for your brand in their own words which is crucial for that all important authenticity. In fact, according to Adweek, 60% of consumers trust user-generated content more than content created by brands.

UGC makes your content ‘social proof’. When we shop, we look for reviews and recommendations. We look for ‘social proof’ before making a decision and UGC is paramount to that, instilling confidence and prompting people to take action. 47% of consumers actively seek out UGC before making a purchase decision [source: HubSpot].

BUT WHY IS UGC THE PERFECT SUPPLEMENT TO INFLUENCER MARKETING?

Obviously, we are huge advocates for influencer marketing and it’s a powerful tool when it comes to reaching new audiences and driving engagement and UGC is the perfect supplement for it.

By leveraging UGC in tandem with influencer campaigns, brands can amplify their reach and credibility while mitigating some of the inherent challenges of influencer partnerships. Instead of relying solely on paid endorsements from influencers, brands can harness the collective power of their own satisfied customers to create a compelling narrative around their products or services.

Now you’re sold on UGC, we wanted to give you some ways to effectively incorporate it into your marketing strategy:

• Actively encourage your customers to share their experiences through social media.
• Use the best of the above across your own marketing channels.
• Engage with UGC to foster that sense of community.
• Avoid overly promotional content and embrace the rawness of UGC.

TO CONCLUDE…

Embracing user-generated content as a supplement to your influencer marketing allows brands to cut through noise and build trust with their audience which in turn, drives meaningful engagement and conversions. 

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If you need any advice on how to implement UGC or paid influencer strategies, please get in touch via our website or drop us an email on info@ggtalentgroup.com.

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